LESLIE GREEN | CONTENT MANAGER

Skills & Tools

From creative strategy to analytics, automation, and full-funnel execution, these are the skills and tools I’ve picked up over a decade+ of self-taught marketing mastery.

Content, Copy & Creative

  • Content Strategy & Editorial Planning
  • Copywriting & Messaging Development
  • Brand Voice & Tone Creation
  • Thought Leadership Content
  • Marketing Communications
  • Storytelling for Conversion
  • Website Content Optimization
  • Adobe Creative Suite
  • Canva
  • Figma
  • CapCut
  • Jasper
  • ChatGPT

Marketing Systems & Execution

  • Campaign Development (Multichannel)
  • Email Marketing & Lifecycle Campaigns
  • Marketing Funnel Planning
  • Systems Thinking & Process Design
  • Project Management
  • HubSpot
  • Mailchimp
  • Klaviyo
  • ActiveCampaign
  • Salesforce
  • Constant Contact
  • Hootsuite
  • SproutSocial
  • Buffer
  • Monday.com
  • Trello, Asana, Slack

SEO, Analytics & Performance

  • SEO Strategy & Optimization
  • Keyword Research
  • Google Analytics (GA4)
  • Google Search Console
  • Google Tag Manager
  • SEMrush
  • Moz
  • SpyFu
  • Keyword Planner
  • Looker Studio
  • Hotjar
  • BuiltWith

AI & Automation

  • ChatGPT
  • Claude
  • Gemini
  • Jasper
  • Zapier
  • Tely.ai
  • Descript AI
  • Canva Magic Tools

Website, CMS & Landing Pages

  • WordPress (Elementor)
  • Wix
  • Shopify
  • Squarespace
  • Unbounce
  • HubSpot CMS
  • Mailchimp Landing Pages

Advertising & Growth

  • Google Ads
  • Facebook Ads Manager
  • LinkedIn Campaign Manager
  • Pinterest Ads
  • TikTok Ads Manager
  • Meta Business Suite

Podcast & Media Workflows

  • Riverside.fm
  • Descript
  • Anchor / Spotify for Podcasters
  • YouTube Studio